Ababeel Al Saad is a prominent car armoring company based in Iraq specializing in providing high-level protection solutions for vehicles. Known for their superior craftsmanship and attention to detail, the company offers a range of services including armored car customization, advanced security features, and protection solutions. However, despite their expertise in the field, they faced challenges in growing their social media presence and engaging with potential clients online. At the start of our collaboration, they had around 23,000 followers.
The goal was to increase Ababeel Al Saad's social media followers and boost brand awareness within the car armoring industry by leveraging content creation, videography, and paid advertising.
- Stagnant Growth: Despite having 23,000 followers, their social media growth had plateaued, limiting their reach to potential new clients.
- Limited Engagement: Their content, while informative, lacked the necessary engagement to encourage shares, comments, and inquiries.
- Low Brand Awareness: Though highly respected in the car armoring industry, their online presence did not reflect their market leadership.
1. Content Creation :
We revamped their social media content strategy, focusing on educational and interactive posts about the importance of car armoring, detailed product showcases, and manufacturing process . By creating content that resonated with their target audience—such as car enthusiasts and security-conscious clients—we were able to make their feed more engaging and informative.
2. Videography:
Professional videos became a central part of the strategy. We produced high-quality product demonstration videos, showcasing the step-by-step process of armoring vehicles, and highlighting the security features that set Ababeel Al Saad apart. These videos were shared widely, attracting more views and engagement than static posts.
Paid Advertising:
We launched targeted paid ads on Facebook and Instagram, promoting Ababeel Al Saad's services to a carefully selected demographic. By targeting regions with high demand for armored cars and focusing on security-conscious individuals, these ads were designed to maximize reach and engagement. With an average cost per message of just $0.20, we ensured that the budget was utilized effectively while expanding their audience base.
- Follower Growth: Through our efforts in content creation, videography, and paid ads, Ababeel Al Saad’s social media followers grew from 23,000 to 34,000. This growth represented a 48% increase, giving them a broader platform to showcase their expertise and attract more inquiries.
- Increased Brand Awareness: With more engaging content and professional video presentations, brand awareness skyrocketed. Their social media pages became a destination for potential clients to learn about car armoring solutions, leading to an increase in message inquiries.
- Client Acquisition: As a direct result of their increased online presence, new clients began contacting Ababeel Al Saad, citing social media as a primary source of discovery. This not only boosted inquiries but also translated into actual business growth.
By focusing on
content creation,
videography, and
paid social media advertising, we successfully grew Ababeel Al Saad’s social media presence from 23,000 to 34,000 followers. This increase in followers directly contributed to heightened brand awareness, more client inquiries, and improved market positioning within the car armoring industry. The strategy not only enhanced their digital footprint but also strengthened their credibility in the eyes of potential clients.
At Tarweej, we continue to empower businesses like Ababeel Al Saad with tailored digital marketing solutions that deliver tangible results.
