- Data-Driven Product Sourcing: Zerya.moda was importing clothing without a solid understanding of customer preferences in the Iraqi market. We guided them through a process of gathering and analyzing data to ensure they were stocking items that had high demand. This targeted approach immediately helped streamline their inventory and meet customer needs.
- Optimized Product Photography: Photography plays a crucial role in the fashion industry, especially for online sales. We focused on enhancing how products were displayed, ensuring each piece of clothing was photographed to highlight its best features. This attracted more potential customers, turning casual scrollers into interested buyers.
- Targeted Promotional Campaigns: With a portion of the monthly $1,000 budget allocated to promotional campaigns, we ran dual efforts focusing on growth and sales. Our growth campaigns expanded the store’s Instagram following, while sales-driven campaigns ensured we reached a broader audience of ready-to-buy customers. These campaigns consistently stayed under budget, with an average spend of $800 per month.
- Improved Customer Journey: One of the critical components of Zerya.moda’s transformation was improving their customer service and communication. By enhancing how they interacted with potential buyers, we ensured that every customer enjoyed a seamless journey from inquiry to purchase, leading to repeat customers and positive word-of-mouth.
- Sales Growth: In just a few months, monthly sales skyrocketed to over 25 million IQD (approximately $16,000 USD).
- Instagram Growth: The Instagram account grew from 53,000 to 84,000 followers, helping Zerya.moda expand its reach and customer base.
- Optimized Budget: Despite setting a $1,000 budget, we frequently spent only $800 per month while achieving significant growth in both sales and followers.
By focusing on data-driven decisions, professional photography, strategic promotions, and customer experience, we helped Zerya.moda turn its social media followers into loyal, paying customers. This case highlights the power of a well-rounded marketing strategy tailored to both the market and the brand.
